Benni Weller


selected clients

Virgin Australia
Hugo Boss
Commonwealth Bank
Football Federation Australia
DHL Global
GoreTex™ Products
Philip Morris
Celcom Malaysia
Australia Unlimited
Sydney Airport
Media Saturn Holding


Benni Weller is an interdisciplinary design director with international experience. He believes in the transformative power of ideas and that great brands tell great stories.

Benni has worked for some of the most acclaimed agencies both in Germany and Australia including MetaDesign, Re| M&C Saatchi, Interbrand, Landor Associates and Peter Schmidt Group. In 2013 Benni helped to build Whybrand Frankfurt, where he and his partner Annika lead the creative department and shaped the creative vision of the agency.

Since he returned to his happy place Australia in 2015, Benni is Design Director at Hulsbosch Sydney where he is responsible for key accounts like Virgin Australia, Bayer, Football Federation Australia, Dexus and Royal Caribbean Cruises.

Benni believes that studio culture and a creative environment are the most crucial drivers for great work. While his focus is on identity, his experience includes the disciplines digital, packaging, retail and environmental design.

Benni has created holistic brand experiences for an extensive list of international clients such as Virgin Australia, Commonwealth Bank of Australia, Sydney Airport, Optus, Westpac, DHL, Hugo Boss, Bayer, GoreTex™ Products, and many others, in industries as diverse as fashion and finance, education and telecommunication.


Benni Weller
+61-413-405 073