Finances tailored like a suit
Private Finance Partners are financial advisors and wealth managers, offering a bespoke service for high profile clients. Their approach is built on long term relationships and fully personalised best in class advice.
We built the brand on the image of a traditional bespoke tailor. Based on the brand idea 'finances tailored like a suit', the brand design is an eclectic mix of elements combining a simplistic wordmark with a classic monogram, haptic stocks and premium finishes. The handmade appeal creates a contemporary luxury brand reminiscent of a time when quality and personal service were ubiquitous.
Designed at Whybrand