Smirnoff – The Double Side

My friend Matt has always been an inspiration. A seasoned ad man, he’s the epitome of cool, without the common shallowness of a lot of advertising folk. Sorry ad folk. So this piece for Smirnoff, created with 72andSunny Amsterdam is amazing. And I’m only slightly jealous of the stories from the production of this piece in three epic trips to Africa. Kudos mate!

A long format film to Launch Smirnoff Ice Double Black in Africa. This was the first piece of content to release followed by a larger campaign including additional films, music collaborations and local activations.